Official Community Visitors brand
Branded to cultivate, build relationships, raise awareness, connect with stakeholders and the community.
Bursting with life, effervescent, joyful.
Providing residents and visitors a voice in the community. Showcasing stories and highlighting challenges and issues.
Circles represent the cross section of the community visited.
Strong visual presence - colour - equal standing - no one area is overshadowed by any other.
Social media extracts - creating conversation in community and awareness of vital work.
Fun way to recognise and connect with visitors.
A simple umbrella - a universal symbol of protection from the elements.
NSW Ombudsman - Official Community Visitors (OCV) scheme
The studio's brief was to produce a brand that was friendly, accessible and embodies the core of what the OCV scheme represents. The OCV's come from a wide cross section of the community and visit services from an equally wide section of the community, such as children and young people in residential out of home care, people with disability in supported accommodation and people in assisted boarding houses.
Brand Project Overview
- visual identity
- brand development
- connection with community
- cultivate and engagement
- annual Report, Voice for people in care brochure, fact sheets
- social media
- promotional items
